3 Financial Principles

Every Woman Should Live By

When you’re juggling everything from meal planning to middle-of-the-night wakeups to figuring out how everyone forgot their water bottle again, the idea of “investing” can feel like just another task on an already overloaded to-do list.

But here’s the truth: you don’t need to be a financial guru or have a ton of extra cash to become a confident, successful investor. You just need to understand a few simple, powerful principles—and stick with them.

Whether you’re just getting started or looking to level up your financial game, these three rules are the foundation of growing long-term wealth.

1. Spend Less Than You Earn

This one sounds obvious, but let’s be real—it’s shockingly easy to overspend when life is happening fast (and when Target exists).

If you consistently spend more than you earn, there’s nothing left to save or invest. And no matter how great your investment strategy is, it won’t matter if you’re stuck playing catch-up every month.

You don’t need to go full minimalist. But building even a small monthly cushion means you can actually start investing and let compound interest go to work for you.

Smart Mom Tip: Taking the time to invest is like tackling a pile of dirty dishes. Tomorrow’s self will thank today’s self for doing those dishes and setting yourself up for success. 

2. Prioritize Consistent Investing

You don’t need to “time the market” or dump thousands of dollars into a hot stock tip. What you do need? A habit.

Investing consistently—whether it’s $25 or $500 a month—matters far more than trying to perfectly predict the market. It helps smooth out the ups and downs over time.

Let’s say you invest $100 a month into a low-cost index fund. Over 10–20 years, thanks to compound growth, that could turn into tens of thousands of dollars. All by staying consistent.

Smart Mom Tip: Think of it like a bedtime routine. Even if it’s not always perfect, the consistency makes the difference. Set up auto-investing so it runs in the background—like the white noise machine of your financial plan.

3. Stay the Course

Markets go up, markets go down—sometimes dramatically. It’s easy to panic when your account dips or the headlines scream “RECESSION!”

The biggest investing mistake people make is pulling their money out when the market drops. Over time, the market has always recovered—and then some. The real winners are the ones who stick around.

Imagine planting a garden. Some days it rains, some days the sun shines. If you dig up the seeds every time the weather shifts, you’ll never grow anything. Investing is the same. Being patient pays off.

Smart Mom Tip: Stay focused on your long-term goals, not short-term drama. Don’t check your portfolio every day—check it about as often as you revamp your kid’s after-school activity schedules: monthly or quarterly, without obsessing over it.

Mom Brain Recap

You don’t need a finance degree or extra hours in the day to build wealth. You just need to:

  1. Spend less than you earn

  2. Invest consistently, no matter the amount

  3. Stay the course—even when it’s tempting to bail

These are the building blocks of a strong financial future—one that gives you more freedom, more security, and more choices.

And honestly? You’re already doing harder things every day, like explaining why we can’t have ice cream for breakfast.

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